PUBLIC RELATIONS - MESSAGING - BRAND MARKETING
theHRsalon (now theICEexperts) was in the early stages of launching and brought Lindsey on to conduct a full public relations launch campaign. The HR software company connected business owners in the beauty industry with one-on-one HR support and an online platform to easily manage all HR needs and run the books. Lindsey built and executed a PR launch to strategically target business owners via beauty trade publications and websites. Efforts resulted in national trade coverage plus an executive byline and ultimately, new business inquiries. Lindsey also worked elevate theHRsalon's brand by reworking messaging, creating website content and consulting on social strategy.