To forge a deeper connection between fans and their favorite artists, athletes and entertainers, Seattle Seahawks Quarterback Russell Wilson founded a mobile-first superfan community, with TraceMe. The company is backed by heavyweight investors including; Bezos Expeditions (the personal investment company of Jeff Bezos), Chad Hurley (co-founder of YouTube), Joe Tsai (co-founder of Alibaba), Mike Mahan (President of Dick Clark Productions), Kenny Dichter (founder of Wheels Up) and Madrona Ventures. The investors and founding team sought out Stacy Katz Communications for strategic communications to launch the product and company to the sports, business, tech and consumer audiences.
Stacy Katz Communications conducted a multi-city press tour garnering impressive coverage and reviews across broadcast, print and web in Forbes, Fortune, Fast Company, CNET Sports, ESPN, Yahoo! Sports and more —earning over 200 million impressions. The successful introduction of the company drove new users to the platform, helped recruit top internal hires and primed a rich partnership pipeline of earned influential post-launch partnerships of celebrities and athletes such as Ciara, New Orleans Saints Alvin Kamara and many more to be announced.
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